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Identity in Application
The refreshed identity applied across real environments — from large-scale campaign placements to the guideline documentation that kept the system consistent at every touchpoint.
Rebranding and development of design guidelines for the new J.P.Morgan Chase identity — translating the firm's updated visual language into a consistent, applicable system across campaigns and internal communications.
The refreshed identity applied across real environments — from large-scale campaign placements to the guideline documentation that kept the system consistent at every touchpoint.